35 Things To Do in Sao Paulo

In São Paulo, the vibrant pulse of Brazil beats with a lively mix of culture and excitement. This sprawling metropolis uniquely blends historic architecture, contemporary art, and bustling marketplaces. Visitors can find stunning parks and green spaces that provide a refreshing escape from the city’s energetic pace.

With many attractions, Sao Paulo invites travelers to explore its rich blend of experiences, whether seeking adventure, culture, or relaxation. This dynamic city is set to capture the hearts of those who wander through its bustling streets and diverse neighborhoods.

Ibirapuera Park

Our Rating: 9.5/10

Ibirapuera Park is a vast oasis offering both relaxation and adventure. Its lush green spaces invite visitors to enjoy picnics, strolls, and biking. Paths wind through beautiful gardens and past serene lakes, perfect for an afternoon escape.

Art lovers will appreciate the park’s renowned museums. Oca do Ibirapuera hosts impressive exhibitions, while cultural performances bring the park to life. Whether engaging with nature or the arts, Ibirapuera Park is a vibrant destination for everyone.

Paulista Avenue

Our Rating: 9.4/10

Paulista Avenue is where tradition meets modernity. On Sundays, it becomes a vibrant pedestrian zone full of local artists and musicians. Visitors can stroll through this lively street, enjoying cultural performances and street food.

MASP, the Museum of Art of São Paulo, is a highlight. Known for its striking architecture and impressive art collection, it offers a deep dive into Brazilian and international art. Shopping enthusiasts can explore the chic boutiques and high-end shops that line the avenue. It’s a shopper’s paradise, from designer stores to unique local brands. The lively atmosphere and diverse attractions make Paulista Avenue a must-see in the city.

São Paulo Museum of Art

Our Rating: 9.0/10

The São Paulo Museum of Art (MASP) is a standout architectural gem on Paulista Avenue. Designed by Lina Bo Bardi, its stunning suspended structure made of glass and concrete captivates visitors as soon as they arrive. Inside, MASP’s collection boasts impressive artworks from both local and international artists.

Visitors to MASP can wander through galleries filled with pieces by masters like Van Gogh and Rembrandt. The museum regularly hosts special exhibitions that provide a fresh perspective on art and culture. Take advantage of docent-led tours to gain deeper insights into the works on display.

Mercado Municipal de São Paulo

Our Rating: 9.1/10

The Mercado Municipal de São Paulo, often called Mercadão, is a lively market with flavors and sounds. Visitors can explore a variety of stalls offering fresh produce, spices, and gourmet delights.

The market is famous for its mouthwatering mortadella sandwiches and pastéis, which are must-tries for any food lover. Strolling through Mercadão offers an authentic taste of São Paulo’s culture and history.

Pinacoteca de São Paulo

Our Rating: 9.1/10

Pinacoteca de São Paulo invites visitors to explore its vibrant collection of Brazilian art. As the city’s oldest art museum, it showcases works from the 19th century to today. Each piece tells a unique story about Brazil’s rich cultural heritage. Art lovers can wander through spacious paintings, sculptures, and photography galleries.

The museum’s elegant architecture enhances the experience, offering a serene backdrop to the artwork. Located in a historic building, the museum captivates with its collections and serene gardens. Visitors can relax here, making for a perfect pause amid the art exploration.

Vila Madalena

Our Rating: 9.3/10

Vila Madalena bursts with vibrant energy and creativity. Famous for its street art, visitors can wander through Batman Alley, an open-air gallery full of colorful murals and graffiti. The neighborhood is a haven for nightlife lovers. Its bustling streets are lined with bars and cafes, perfect for enjoying live music and local drinks.

Art enthusiasts will find paradise in the numerous galleries showcasing contemporary works. For a taste of culture and relaxation, the Aigai Spa offers an escape from the city’s hustle. Discover the blend of bohemian charm and modern attractions that make Vila Madalena a must-visit for anyone exploring São Paulo.

Eataly

Our Rating: 9.1/10

Eataly is a must-visit for food lovers. Located at Avenida Presidente Juscelino Kubitschek, this vibrant market combines Italian cuisine with Brazilian flair. Visitors can explore a variety of eateries and shops offering fresh pasta, fine cheeses, and exquisite wines. It’s a place where flavors from Italy meet local ingredients in a lively setting.

Walking through Eataly, the aromas of freshly baked bread and sizzling meats fill the air. Guests can indulge in cooking classes, learning secrets from expert chefs. The bustling atmosphere is perfect for discovering new tastes or enjoying a delicious meal. Eataly’s blend of dining and shopping creates unforgettable culinary adventures for everyone who visits.

Hilton Sao Paulo Morumbi

Our Rating: 8.5/10

The Hilton Sao Paulo Morumbi is a luxurious hub in the bustling Berrini business district. This stunning hotel is connected to the World Trade Center São Paulo through an underground walkway, making it a convenient choice for business travelers.

Just minutes away, visitors can enjoy the nearby parks and modern shopping centers, which provide ample opportunities for leisure. The hotel’s proximity to the Congonhas-São Paulo Airport means guests can transition smoothly between air and land travel. Inside, the hotel boasts spacious meeting and event facilities, catering to those in town for business. A health club and spa offer a relaxing escape, allowing guests to unwind after a day of exploration.

Theatro Municipal

Our Rating: 9.2/10

Step into the grandeur of Theatro Municipal, a marvel inspired by Paris’s Palais Garnier. This theater’s beautiful mix of art nouveau and baroque styles enchants visitors. Built between 1903 and 1911, it is a gem in the city’s heart. Visitors can explore the theater’s history by taking a guided tour. These tours dive into its architectural beauty and important role in Brazil’s cultural history.

To truly experience the magic, get tickets for an opera or ballet. Feel the graceful performances fill the room, bringing the theater to life. Visiting Theatro Municipal is a chance to enjoy artistry and elegance in an iconic setting.

Zoológico de São Paulo

Our Rating: 8.5/10

Zoológico de São Paulo is a vibrant escape in the heart of Brazil’s bustling metropolis. This renowned zoo boasts over 3,200 animals, featuring favorites like the Brazilian howler monkey and the red-breasted toucan. Visitors can enjoy close encounters with creatures from the lush Mata Atlântica.

For a prehistoric twist, the Dino World Exhibition awaits. This immersive experience lets guests wander among life-sized dinosaur replicas, sparking wonder and excitement. Purchasing tickets ahead of time can save money, making it an excellent option for families and groups. Travelers find this destination accessible, with easy-to-follow routes and helpful signage guiding the way. The zoo’s well-kept spaces offer a relaxing setting for an unforgettable visit.

Bar Brahma

Our Rating: 8.2/10

Bar Brahma, located at the vibrant corner of Ipiranga and Avenida São João in São Paulo, is a classic destination for anyone eager to dive into local culture. Established in 1948, this charming bar has seen many famous faces and has become iconic.

Visitors can enjoy live music in an authentic and lively atmosphere. The bar is known not only for its rich history but also for its remarkable blend of tradition and modernity. With a cold beer, everyone can feel the pulse of São Paulo’s nightlife. It’s where great food meets unforgettable experiences, leaving guests with a taste of the city’s unique spirit.

Ibirapuera Park

Our Rating: 9.1/10

Ibirapuera Park is a vibrant oasis. Spanning 391 acres, this lush green space offers an escape from the city’s hustle and bustle. Visitors can explore winding trails that are perfect for jogging or leisurely walks. Art enthusiasts will enjoy the impressive exhibitions at the Oca do Ibirapuera. This unique venue has hosted some of the largest art exhibitions in Latin America, so there’s something for every art lover.

The park’s open spaces are perfect for picnics or relaxing under the shade of towering trees. Musicians often perform in the park, filling the air with lively tunes. Whether seeking cultural enrichment or a quiet retreat, Ibirapuera Park offers a delightful experience for all.

Catedral Metropolitana de São Paulo

Our Rating: 8.9/10

The Catedral Metropolitana de São Paulo, also known as the Catedral da Sé, is a stunning example of neo-Gothic architecture in Brazil. This iconic landmark invites visitors to dive into the city’s rich history. Step inside to admire the impressive arches, detailed stained-glass windows, and towering columns. Each element contributes to a serene and reflective atmosphere.

Visitors can explore the cathedral’s crypt, where many vital figures from São Paulo’s past are buried. This adds a historical depth to the visit. As you wander, the grandeur and peacefulness provide a welcome retreat from the bustling city streets.

Altino Arantes Building

Our Rating: 9.1/10

The Altino Arantes Building, an iconic part of São Paulo’s skyline, offers visitors an unforgettable experience. This towering structure, inspired by New York’s Empire State Building, is renowned for its stunning Art Deco design. Adventure awaits as you ascend to the observation deck. From here, the city’s sprawling landscape stretches as far as the eye can see, providing breathtaking 360-degree views.

Visitors can also explore the building’s museum. Exhibits here dive into the structure’s rich history and architectural significance. It’s a chance to discover the stories that have shaped this emblem of modernization in Brazil’s vibrant metropolis.

Rua Oscar Freire

Our Rating: 8.8/10

Rua Oscar Freire is a must-visit for fashion lovers. Brazil’s “Rodeo Drive” street has high-end boutiques and chic cafes. There’s a palpable energy as shoppers explore stores featuring global brands and local designers.

Visitors can enjoy the stylish ambiance while enjoying a coffee at one of the many street-side cafes. The pop-up shops offer an ever-changing lineup of unique finds. It’s the perfect place to mix a love for fashion with a vibrant urban experience.

Beco do Batman

Our Rating: 8.8/10

Beco do Batman bursts with color and creativity in the vibrant Vila Madalena district. Visitors flock to this famous alley for its incredible street art. Every wall is a canvas, showcasing local and international talent.

Walk through the winding alleys, where each step reveals new graffiti masterpieces. Street artists often update their work, so there’s always something fresh to see. Capture photos that pop with personality, perfect for social media. On weekends, the area buzzes with energy. Street performers entertain, and local vendors offer unique crafts. This artistic hub is more than a passage; it’s a lively celebration of urban art.

Memorial da América Latina

Our Rating: 8.5/10

At the Memorial da América Latina, visitors can experience the vibrant pulse of Latin culture and history. Designed by the renowned architect Oscar Niemeyer, this complex in São Paulo is a masterpiece of modernist architecture. Strolling through its expansive grounds, tourists can enjoy art exhibits and cultural events celebrating Latin America’s unity.

The impressive statue of a bleeding hand, symbolizing the continent’s struggles, punctuates the site with powerful imagery. The complex also offers a library, art gallery, and modern auditorium for a deeper cultural dive. Each spot offers a unique insight into the rich Latin American life. Great for art lovers and history buffs alike, it is a must-visit.

Parque da Água Branca

Our Rating: 8.6/10

Parque da Água Branca is a green escape amidst São Paulo’s urban jungle. Nestled in a lively district, this park offers fresh air, lush scenery, and rural charm. Visitors can explore its pathways, which are surrounded by tall trees and chirping birds.

Families will love the small farm area featuring ducks, chickens, and peacocks. It’s a favorite among children who enjoy seeing animals up close. Fitness fans can use exercise stations or join a yoga class on the grass. For those seeking a laid-back visit, the charming café serves local treats, perfect for a relaxing afternoon.

Estádio do Morumbi

Our Rating: 8.5/10

The Estádio do Morumbi is a must-visit for soccer enthusiasts. Home to the São Paulo Futebol Clube, this iconic stadium buzzes with energy during exciting matches. The roar of the fans creates an electrifying atmosphere that captivates visitors from all around.

Beyond the thrilling games, Morumbi Stadium offers guided tours. Visitors can explore exclusive areas and delve into the team’s rich history. The tour offers a glimpse behind the scenes, revealing the passion and dedication that fuel this legendary club.

São Paulo Botanical Garden

Our Rating: 8.6/10

Nestled in the city’s heart, the São Paulo Botanical Garden showcases the region’s rich natural beauty. Visitors can wander through lush paths lined with towering trees and vibrant flowers. The garden offers guided tours, inviting guests to explore its diverse plant life and learn about conservation efforts. Strolling among the greenery, you might spot animals like the green-billed toucan.

One of the highlights is the pond area, where visitors can relax and enjoy the serene surroundings. Perfect for photography enthusiasts, the garden’s picturesque views provide stunning backdrops for memorable photos. The São Paulo Botanical Garden is a must-visit for nature lovers seeking a peaceful escape amid the urban hustle.

Aquário de São Paulo

Our Rating: 8.7/10

Aquário de São Paulo is a must-visit for families and marine life enthusiasts. Known as the largest aquarium in Latin America, it boasts a remarkable collection of around 300 species. Visitors can explore diverse habitats and enjoy an underwater spectacle like no other.

Interactive touch pools allow guests to get up close with some species. Educational presentations create an engaging environment, making learning fun for all ages. It’s a vibrant, immersive experience that captivates and educates visitors. Situated in a lively São Paulo neighborhood, the aquarium offers a unique blend of adventure and education. It’s a gateway to marine wonders and cultural richness, promising a fascinating day.

Football Museum

Our Rating: 8.5/10

The Football Museum is a vibrant celebration of one of Brazil’s most beloved sports. Nestled inside the historic Pacaembu Stadium, this interactive museum offers a journey through the football world. Visitors can explore the Hall of Heroes, where the history of Brazilian culture merges with football legends. The exhibits showcase how the sport reflects the nation’s diverse heritage.

A visit to the Sala das Copas do Mundo is unforgettable. This multimedia exhibit features comprehensive sections on each World Cup. Guests can dive into captivating stories, watch exciting game footage, and uncover intriguing trivia, making it a must-see for soccer fans and history buffs.

Fogo de Chão Jardins

Our Rating: 8.5/10

Fogo de Chão Jardins offers a dining experience that blends tradition with modernity. Located on Rua Augusta, it’s a prime spot for enjoying authentic Brazilian cuisine. Visitors are greeted with a wide array of expertly grilled meats served traditionally in rodízio.

The restaurant’s elegant atmosphere makes it perfect for business meetings and leisurely meals. Diners can explore a robust buffet featuring fresh salads, cheeses, and more. Just a stone’s throw from Paulista Avenue, Fogo de Chão Jardins provides a great escape from the bustling city. Whether you’re a meat lover or a salad enthusiast, this dining spot is a flavorful journey you won’t want to miss.

Museu Afro Brasil

Our Rating: 8.6/10

Nestled in the heart of São Paulo’s iconic Ibirapuera Park, the Museu Afro Brasil offers a captivating glimpse into the vibrant Afro-Brazilian culture and history. Visitors can explore a vast collection of over 8,000 works, including paintings, sculptures, photographs, and more.

Journey through time as you discover exhibits that showcase the profound influence of African heritage in Brazil. The museum’s setting in a lush urban oasis makes it a serene spot for reflection and learning. Let the colorful and dynamic displays guide you through centuries of rich tradition and art. It’s a must-see stop for anyone interested in understanding the diverse cultural roots of modern Brazil.

Parque Villa-Lobos

Our Rating: 8.5/10

Parque Villa-Lobos is a lush oasis ideal for relaxation and active adventures. Visitors can wander through picturesque walking and biking paths surrounded by towering trees and vibrant wildlife. Outdoor concerts and cultural events often enliven the park, adding a touch of artistic flair to the natural beauty.

Sports enthusiasts can enjoy tennis courts and soccer fields, while the well-maintained playgrounds offer fun for younger visitors. For book lovers, the Biblioteca Parque Villa-Lobos invites readers to browse a wide selection of literature in a peaceful setting.

Instituto Tomie Ohtake

Our Rating: 8.5/10

The Instituto Tomie Ohtake is a must-see in São Paulo’s vibrant art scene. Nestled in the lively Pinheiros district, this iconic space is celebrated for its striking pink and black architecture that commands attention from afar. Visitors can immerse themselves in exhibitions spanning contemporary and historical art movements.

There’s always something new to discover, with rotating displays highlighting local and international artists. Art lovers can explore sculptures, paintings, and interactive installations. The institute honors the legacy of Japanese-Brazilian artist Tomie Ohtake and offers cultural workshops and educational programs, making it an enriching experience for all ages.

Itaú Cultural

Our Rating: 8.7/10

Itaú Cultural is a lively hub of creativity. This cultural center celebrates Brazilian art, music, theater, and literature. Visitors can explore thought-provoking exhibitions that showcase both local and international artists. They can engage in interactive workshops where creativity comes to life. They can participate in vibrant performances highlighting Brazil’s rhythmic beats and colorful stories. They can also discover the library, rich with works on Brazilian culture.

The center also offers events that encourage artistic exploration for all ages. From immersive theater to musical performances, each visit promises inspiration and discovery. Itaú Cultural entertains and sparks curiosity and connection with Brazil’s diverse culture.

Japan House São Paulo

Our Rating: 8.8/10

Japan House São Paulo is a vibrant cultural spot nestled on Paulista Avenue. This unique location combines modern architecture with traditional elements, like its hinoki wood facade and washi paper details. Visitors can immerse themselves in exhibitions showcasing Japanese art, design, and technology. Each exhibit offers a new perspective on Japan’s dynamic culture and heritage.

Beyond the exhibits, workshops, and events are held regularly, allowing guests to engage in hands-on activities. Whether crafting origami or exploring Japanese cuisine, these experiences are educational and fun. With its blend of innovation and tradition, Japan House offers an exciting glimpse into the heart of Japan’s cultural essence right in the middle of São Paulo.

Hopi Hari

Our Rating: 8.5/10

Located near the bustling cities of São Paulo and Campinas, Hopi Hari is an exhilarating theme park perfect for thrill-seekers. With its vibrant atmosphere, visitors can enjoy various roller coasters and rides that cater to all ages. Whether it’s the adrenaline-pumping loops or the lively parades, this park offers excitement at every corner.

Families can explore themed areas like the Wild West or ride on the Ferris wheel for stunning views. For those seeking more thrills, the park’s heart-racing drop tower offers a breathtaking plunge. Specialty shops and delightful food outlets add to the charm, making Hopi Hari an unforgettable experience for anyone.

We Coffee Av. Paulista

Our Rating: 8.5/10

We Coffee Av. Paulista is a lively spot perfect for a coffee break in the heart of São Paulo’s bustling avenue. Visitors are greeted by a cozy interior that offers a refreshing escape from the city noise. The café serves a range of expertly crafted coffee and refreshing drinks that cater to coffee aficionados and casual sippers alike.

Besides the delicious beverages, the atmosphere promotes conversations and relaxation. The café also features some delightful pastries and snacks while soaking in the vibrant surroundings. This makes it a great place to recharge while exploring the avenue’s attractions.

São Paulo Cultural Center

Our Rating: 8.5/10

The São Paulo Cultural Center beckons with a thrilling mix of art and performance. This vibrant hub offers two libraries with vast collections that spark curiosity and learning. Visitors can immerse themselves in literature or enjoy a quiet reading spot.

For theater enthusiasts, the center presents two stages featuring diverse performances.

From traditional plays to modern acts, an event always captures the imagination. Music lovers will find the intimate concert space irresistible. Small music performances create a memorable atmosphere. Each visit promises something new and exciting in the dynamic world of São Paulo’s art scene.

Museum of Sacred Art

Our Rating: 8.5/10

The Museum of Sacred Art is a captivating destination for lovers of religious art and history. Nestled within the historic Luz Monastery, visitors can explore an array of sacred artifacts, including intricate silver pieces, paintings, and a striking statue of Christ on the cross.

As you wander through the exhibits, the blend of Brazilian colonial art and folk styles provides a unique glimpse into the country’s past. The small yet fascinating collection encourages leisurely exploration, making it an ideal stop for a peaceful afternoon. With the monastery’s colonial architecture as a backdrop, the museum offers a cultural experience and a journey into the heart of Brazil’s rich spiritual heritage.

Casa das Rosas

Our Rating: 8.5/10

Casa das Rosas is a delightful fusion of art and nature. This beautiful French-style mansion allows visitors to explore captivating art and poetry exhibitions. Brimming with roses, the lush gardens provide a peaceful retreat from city life. Guests can wander amidst blooming flowers or relax with a book in hand.

Throughout the week, Casa das Rosas hosts various cultural events and workshops. These activities invite people of all ages to partake in creative pursuits, enriching both mind and spirit. The on-site café offers refreshing beverages and tasty treats, making it a perfect spot to unwind and enjoy the serene garden ambiance.

Shopping Cidade São Paulo

Our Rating: 8.5/10

Shopping Cidade São Paulo is a vibrant mall experience in the city’s heart. With its sleek design and expansive layout, it offers both local and international brands. Visitors can explore various shops for fashion, electronics, and more.

Apart from shopping, there are delightful cafes where you can enjoy a relaxing break. The mall often hosts events and exhibitions, making it a lively spot for both locals and tourists. It’s a bustling attraction where entertainment meets retail therapy.

Museu do Ipiranga

Our Rating: 8.5/10

The Museu do Ipiranga is a must-visit for history buffs and architecture lovers alike. This striking museum is set in a palace, symbolizing Brazil’s independence. Surrounded by lush gardens, it’s a place where history and beauty meet.

Visitors can explore fascinating exhibits that detail Brazil’s rich past. The museum houses collections of furniture, clothing, and historical documents, each narrating a part of the country’s journey. Its spacious galleries invite guests to step back in time and connect with pivotal events that shaped Brazil.

São Paulo, with its bustling streets and vibrant culture, offers an array of experiences that promise to enchant and inspire. Whether you’re soaking in the artistic atmosphere or indulging in the culinary delights, this city ensures every moment is filled with discovery and delight.