Soby’s New South Cuisine

Nestled in the heart of downtown Greenville, South Carolina, Soby’s New South Cuisine is a local legend that has been delighting diners since 1997. Housed in a restored century-old brick building, the restaurant radiates warmth and refinement, creating an inviting backdrop for an exceptional meal. Whether you’re visiting Greenville for the first time or returning for a familiar taste, Soby’s stands as an enduring culinary destination where the city’s vibrant spirit comes alive on every plate.

Where Southern Roots Meet Contemporary Flair

Soby’s is known for its masterful interpretation of Southern cooking. The menu draws from traditional regional staples and reinvents them with contemporary techniques and seasonal ingredients. Each dish is thoughtfully composed and presented with a modern elegance that enhances the bold, comforting flavors of the South.

Highlights from the menu include:

• Barbecue Shrimp and Grits: A standout item where smoky richness and creamy texture create the kind of flavor that defines Southern cuisine.
  
• Fried Green Tomatoes: Served with jalapeño pimento cheese, this appetizer delivers a balance of crunch, heat, and tang that sparks the appetite.
  
• Crab Cakes Remoulade: These are packed with sweet lump crab, free from unnecessary filler, and paired with a remoulade that accentuates without overpowering.
  
• She-Crab Soup: Rich and velvety with the briny depth of fresh seafood, it’s a perennial favorite among both locals and visitors.
  
• Venison, Braveheart Angus Beef, and Halibut: Carefully prepared entrees that blend Southern heritage with refined cooking.
  

For those who enjoy a sweet finish, the white chocolate banana cream pie and cookies and cream cheesecake are indulgent finales, rich with character and crafted for sharing or savoring solo.

A Wine Program Worth Toasting

Soby’s is as much a destination for wine lovers as it is for gourmands. With accolades from Wine Spectator and Wine Enthusiast, the restaurant’s award-winning wine list is one of the most extensive in the region. Thousands of bottles line the cellar, curated by an experienced sommelier team who take pride in pairing vintages with both classics and seasonal specials.

The beverage menu also includes inventive craft cocktails and an impressive selection of local and regional beers, offering guests an array of pairing options whether enjoying a hearty entree or something lighter from the brunch menu.

Service and Setting that Elevate the Meal

Housed in a beautifully renovated building, Soby’s interiors offer a warm, rustic aesthetic with exposed brick, wood beams, and soft lighting that creates a relaxed yet sophisticated ambiance. The mezzanine level provides a unique view of the bustling open kitchen below, while the main dining area buzzes with conversation, laughter, and the sounds of clinking glasses. During temperate months, patio seating adds another layer of charm, and is also pet-friendly for those wishing to dine with a four-legged companion.

Servers are knowledgeable, approachable, and attentive. Many diners have praised staff members by name for their professionalism and enthusiasm. Special touches, such as personalized birthday menus and curated wine recommendations, underscore the thoughtful hospitality that has kept Soby’s at the top of Greenville’s dining scene for over two decades.

A Gathering Place for All Occasions

Soby’s reputation as a culinary destination extends beyond dinner reservations. The restaurant is part of the renowned Table 301 Restaurant Group, which includes several other popular establishments in the area. One of the most celebrated features is The Loft at Soby’s, a rooftop event space offering sweeping views of downtown. Ideal for corporate events, private celebrations, and weddings, the venue includes access to a personal chef and a customized menu experience.

Another distinctive aspect is Table 301, a literal table at the top of the stairs inside Soby’s. Positioned on the mezzanine and overlooking the entire dining room and kitchen, this table reflects the restaurant’s commitment to transparency and culinary engagement. It’s a favorite for food enthusiasts who want to observe the energy and precision of the kitchen in full swing.

Community Favorite and Traveler Magnet

With over 1,800 reviews on TripAdvisor and a solid 4.4-star average, Soby’s consistently ranks among Greenville’s top restaurants. It holds the number ten spot out of 847 listings in the city and has been recognized as a Travelers’ Choice destination in 2024. Visitors from across the country have praised the menu for its thoughtful innovation, while locals return for their long-standing favorites.

Recent feedback has highlighted excellent service from team members like Zachary, Santiago, Isabella, and Madison. Many guests commend the atmosphere for both romantic evenings and lively group dinners. Though some reviews note occasional issues with table placement or portion sizes, these are outweighed by a steady stream of enthusiastic praise for the food and staff.

Location and Practical Details

Soby’s is conveniently located just steps from Greenville landmarks such as The Peace Center, Bon Secours Wellness Arena, and the Reedy River promenade. It is an easy walk from nearby hotels including The Westin Poinsett and Courtyard by Marriott. For those driving in, valet parking is available.

Hours of operation are as follows:

• Monday to Thursday: 5 PM – 9 PM
• Friday: 5 PM – 10 PM
• Saturday: 11 AM – 2 PM, 5 PM – 10 PM
• Sunday: 10 AM – 2 PM, 4:30 PM – 9 PM

Reservations are recommended and can be made through OpenTable or by calling 864.232.7007.

Final Notes

Soby’s New South Cuisine continues to define the Greenville dining experience through its dynamic menu, impeccable service, and enduring hospitality. It honors Southern traditions while embracing innovation, offering guests a dining experience that is both grounded in history and inspired by modern culinary trends. Whether visiting for a romantic dinner, a business meal, or a celebratory brunch, Soby’s is a place where every detail is designed to delight.