World of Coca-Cola

Step inside the World of Coca-Cola in downtown Atlanta, and you step into a place where color, flavor, and nostalgia fill every corner. This vibrant attraction pulls visitors into a multi-sensory world shaped by one of the most iconic brands in global history. Far from a traditional museum experience, the World of Coca-Cola blends entertainment, interactive exhibits, and surprising discoveries in a lively and immersive environment. From the moment you arrive at 121 Baker Street, the buzz of excitement sets the tone for what’s ahead.

A Celebration of Global Flavor and Local Pride

Atlanta is the birthplace of Coca-Cola, and this sprawling attraction celebrates the city’s unique role in the brand’s 125-year story. The building’s exterior sets a bright and modern tone, while inside, guests are welcomed by Coca-Cola ambassadors who guide them through a variety of experiences that mix storytelling, science, art, and good old-fashioned fun.

The centerpiece of the visit is the Coca-Cola Stories exhibit, a fresh addition that peels back the layers of Coca-Cola’s cultural impact. Since 1886, this brand has shaped global advertising and left its mark on millions of shared moments. This exhibit takes guests through decades of historic campaigns, branding evolution, and the emotional connections that tie generations to a single red-and-white logo.

Where Science Meets Curiosity

A visit to the Vault of the Secret Formula adds a note of intrigue. The formula that launched a worldwide phenomenon is kept inside a massive steel vault, and while no one is revealing the exact ingredients, the interactive displays let guests explore the myths and science surrounding it. Through multimedia puzzles and animated displays, the vault creates an air of mystery while offering a deeper look at how Coca-Cola built trust and wonder through branding and secrecy.

The Scent Discovery exhibit offers a twist on traditional food science by exploring how our sense of smell influences taste. This reimagined experience puts visitors face to face with aroma samples from around the world, revealing how our preferences are shaped and how flavor perception varies between cultures. It’s engaging, educational, and surprisingly fun.

Sip the World at Taste It!

Few moments top the thrill of entering Taste It!, the famous beverage tasting experience. Guests receive unlimited sips of more than 60 drinks from Coca-Cola brands across the globe. From fruity and floral notes popular in Africa and Asia to unique fizzy favorites from Europe and Latin America, this space turns taste buds into travelers. For a limited time, visitors can also try Coca-Cola’s exclusive holiday flavors from around the world. The reactions—surprise, delight, confusion—are part of the adventure.

Interactive Attractions and Classic Charm

Other highlights include:

• The Coca-Cola Polar Bear: Pose for a photo with this larger-than-life mascot in a space that feels equal parts Arctic fantasy and family photo op.
• The Loft and Coca-Cola Theater: Walk through historical memorabilia and vintage advertising pieces before watching a short film that celebrates joy and human connection. It’s emotional without being sentimental, and often earns applause by the end.
• Beverage Lab: An interactive experience where guests can learn how innovation and consumer preferences drive Coca-Cola’s constant evolution.

Commemorative Bottles and Custom Souvenirs

Coca-Cola’s fully functioning bottling line inside the attraction is a marvel of industrial efficiency. It operates in full view of visitors and sends every guest home with a special commemorative glass bottle—an Atlanta-exclusive keepsake produced right before your eyes.

The on-site Coca-Cola Store is stocked with branded apparel, accessories, glassware, and collectibles. One standout experience here is the ability to personalize a “Share a Coke” can with your name or a message. This feature is available in-store and online for those who want a fun memento with a personal twist.

Fuel Up at Bottle Cap Café

Right next door, the Bottle Cap Café serves Coca-Cola-inspired fare that includes soft drinks, smoothies, and snack options. A fan favorite is the Coca-Cola and Oreo milkshake, which merges two iconic flavors into a creamy treat that’s equal parts dessert and nostalgia.

Hours, Admission, and Seasonal Offers

World of Coca-Cola operates with slightly varied hours depending on the day:

• Monday to Thursday: 10:00 AM to 5:00 PM
• Friday: 9:00 AM to 5:00 PM
• Saturday: 9:00 AM to 6:00 PM
• Sunday: 10:00 AM to 5:00 PM

Ticket prices are affordable:

• Adults: $17.00
• Seniors (65+): $15.00
• Youth (3–12): $13.00
• Children under 3: Free with a paid adult
• Special combo tickets with Georgia Aquarium are available for $75 for a limited time
• Visitors can save up to 49 percent with Atlanta CityPASS®, which bundles access to multiple top attractions

A Destination for All Ages

Whether you’re a lifelong Coca-Cola fan or a curious traveler looking to explore one of Atlanta’s flagship attractions, this experience welcomes everyone. The space is fully accessible, group-friendly, and designed for all ages. From the moment you’re greeted to the final taste at the beverage stations, the World of Coca-Cola lives up to its reputation for energy, color, and unforgettable moments.

Atlanta proudly hosts this bold tribute to the brand that began with a secret recipe and grew into a symbol of refreshment recognized around the world. Every corner offers something playful, surprising, or inspiring—and that’s the real flavor of this fizzy adventure.